Hygiene Behaviour Change: Lessons from the Fund
Bronwyn Powell on 3/07/2017 11:21 EST
This hygiene behaviour change e-discussion is the final in our three-week e-discussion series ahead of the Fund Learning and Reflection Event (FLARE). This online learning platform aims to capture and share project achievements and lessons and CSO approaches across three topics.
Hygiene Behaviour Change
Recognising that good hygiene is one of the most cost-effective public health interventions but also that the changing of behavioural habits is extremely challenging, the CS WASH Fund has prioritised hygiene work to maximise the health benefits of water and sanitation investments. In the lead-up to the FLARE event, we consider the lessons learnt by CSOs in understanding the determinants of hygiene behaviour and changing those behaviours.
Week 3 e-Discussion (3 – 9 July 2017)
While it is recognised that some drivers of behaviour may be universal, there is increasing emphasis on understanding the local determinants of hygiene behaviour change. This has led to evolution of various frameworks to understand and influence individual and collective hygiene behaviours.
One such framework for understanding the local determinants of hygiene behaviour is the FOAM framework which defines the determinants of hygiene behaviour under these headings:
- Focus: Who is the target audience and what is the desired behaviour?
- Opportunity: Does the individual have the chance to perform the behaviour?
- Ability: Is the individual capable of performing the behaviour?
- Motivation: Does the individual want to perform the behaviour
Other hygiene behaviour change frameworks that seek to understand and change hygiene behaviours, and take a behavioural determinants focus rather than health-messaging focus, include the Evo-Eco model, the RANAS model and the Switch Framework.
This e-Discussion offers an opportunity for CSOs to learn from the experience of other CSOs engaged in hygiene behaviour change. To share these with each other, can you please respond to these questions:
- What hygiene behaviour change approaches do you, or your change agents, implement (for example, do they rely on health messages or behavioural determinants such as disgust, nurture, social affiliation, etc)? What frameworks inform this work? What’s the evidence that your approach is working, or not?
- What have you found to be the greatest barriers to changing sanitation and hygiene behaviour?
- What have you found to be the most effective approaches for triggering and sustaining sanitation and hygiene behaviour change? What approaches have you found to be ineffective in your context and why?
This e-discussion is facilitated by Mark Ellery and Bronwyn Powell.
Mark is an independent water, sanitation and local governance consultant with more than 20 years of experience in the water sector.
Bronwyn is the Knowledge and Learning Manager of the CS WASH Fund.